A park under construction with a Chinese historical theme was presented to both local residents and foreign visitors for the purpose of assessing their receptivity. From their responses to a research questionnaire, including experiences about tourist spots in Sin gapore and a host of other questions, their inclination to visit this new theme park was determined. They were also given a list of attractions and activities of the park and requested to evaluate each of them. Their responses provided additional information to assist the park management to plan marketing activities accordingly.
Get full access to this article
View all access options for this article.
References
1.
Anderson, Beverlee B., and Lynn Langmeyer (1982). "The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences." Journal of Travel Research , 20 (Spring): 20-24.
2.
Calantone, R.J., and S.J. Johar (1984). "Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework." Journal of Travel Research , 23 (Fall): 14-24.
3.
Donnelly, James H., Jr. (1991). "Six Ss for New Product Success ." Bank Marketing, 23 (May): 36-37.
4.
Etzel, M.J., and A.G. Woodside (1982). "Segmenting Vacation Markets: The Case of Distant and Near Home Travelers." Journal of Travel Research, 20 (Spring): 10-14.
5.
Gentry, J., and M. Doering (1979). "Sex Role Orientation and Leisure." Journal of Leisure Research, (second quarter): 102-11.
6.
Hakam, A.N., Chow Hou Wee, and Carolyn Yang (1988). "Lifestyle Segmentation of the International Tourists: The Case of Singapore." In Development in Marketing Science, vol. 11, edited by Kenneth B. Bahn.Blacksburg, VA: Academy of Marketing Science, pp. 142-46.
7.
Hawes, D.K. (1978). "Empirically Profiling Four Recreational Vehicle Market Segments." Journal of Travel Research, 16 (Spring): 13-20.
8.
Mayo, Edward J., and Lance P. Jarvis (1981). The Psychology of Leisure Travel. Boston, MA: CBI Publishing Co.
9.
McClung, Gordon W. (1991). "Theme Park Selection: Factors Influencing Attendance ." Tourism Management, June: 132-40.
10.
Mills, A.S., H. Couturier, and D.J. Snepenger (1986). "Segmenting Texas Snow Skiers." Journal of Travel Research, 25 (Fall): 19-23.
11.
Milman, Ady (1988). "Market Identification of a New Theme Park: An Example From Central Florida." Journal of Travel Research , 26 (Spring): 7-11.
12.
Plog, Stanley C. (1974). "Why Destination Areas Rise and Fall in Popularity ." The Cornell Hotel and Restaurant Administration Quarterly , 14 (February): 55-58.
13.
Shoemaker, Stowe (1989). "Segmentation of the Senior Pleasure Travel Market ." Journal of Travel Research, 27 (Winter): 14-21.
14.
Uysal, Muzaffer, and Cary D. McDonald (1989). "Visitor Segmentation by Trip Index." Journal of Travel Research, 27 (Winter): 38-42.
15.
Woodside, A.G., and R.E. Pitts (1976). "Effects of Consumer Life Styles, Demographics and Travel Activities on Foreign and Domestic Travel Behavior." Journal of Travel Research, 14 (Winter): 13-15.
