This study examines the economic impact of conventions on cities, using the MSA of Orlando, Florida, as a case study. The study uses local convention characteristics to adjust national and state data on two types of spending: that which arises from attending and holding a convention and that done by delegates before and after a convention. The impact of both types of spending is estimated from a 494-sector input/output model of the Orlando regional economy. Direct effects, multipliers, and total effects are measured in terms of wages, employment, and output, both within and outside of the convention industry.
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