An American Study of Tourism Marketing: Impact of the Persian Gulf War

Abstract

This is a touristic study of 315 travelers (including 10 travel agents) during the Persian Gulf War, regarding the impact of the war on their business and leisure plans and on tourism marketing. A structured questionnaire was the main instrument of data collection and was supplemented with secondary data. Some of the impacts included reduced travel abroad, tightened security at airports and hotels, the increased growth of video conferencing, more aggressive tourism promotion by individual states, the greater use of telemarketing and champagne and cheese parties to lure corporate travelers, and travel discounts to soldiers who fought in the war.