This article analyzes the uses of sales-promotion programs in the tourism industry and proposes a number of quantitative and qualitative methods for evaluating their effectiveness.
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References
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Alles, Alfred (1973), Exhibitions: Universal Marketing Tools, New York: Wiley.
2.
Dick Pope Sr. Institute of Tourism Studies ( 1985), "Measuring the Effectiveness of Tourism Sales-Promotions ," Orlando: University of Central Florida.
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Barasch, Kenneth L. (1973), Marketing Problem Solver, Fullerton, CA: Cochrane Chase, pp. 8-41.
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Konikow, Robert B. (1983), "How to Participate Profitably in Trade Shows , " Chicago, IL: Dartnell.
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Swandby, Richard K. (1982), "Selecting Space... How Much and Where," Exhibitor, 1, 4.
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Trade Show Bureau ( 1980), " Study Number 6, How Shows Influence Sales," New Canaan, CT: Trade Show Bureau.
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—( 1982), "Study Number 13, How to Boost Your Exhibit's Prospect Appeal," New Canaan, CT: Trade Show Bureau.
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—( 1983), "Study Number 19, The Exhibitor: Their Trade Show Practice ," New Canaan, CT: Trade Show Bureau .
