Book Reviews : HOSPITALITY AND TRAVEL MARKETING By Alastair M. Morrison (Delmar Publishers,Box 15-015,Albany,New York 12212,1989,532 pages) MARKETING IN TRAVEL AND TOURISM By Victor T. C. Middleton (Heinemann Professional Publishing,Halley Court,Jordan Hill,Oxford OX2 8EJ,England,1988,308 pages) MARKETING LEADERSHIP IN HOSPITALITY: FOUNDATIONS AND PRACTICES By Robert C. Lewis and Richard E. Chambers (Van Nostrand Reinhold,115 Fifth Avenue,New York,N.Y. 10003,1989,699 pages
Restricted accessReview articleFirst published online April, 1990
Book Reviews : HOSPITALITY AND TRAVEL MARKETING By Alastair M. Morrison (Delmar Publishers,Box 15-015,Albany,New York 12212,1989,532 pages) MARKETING IN TRAVEL AND TOURISM By Victor T. C. Middleton (Heinemann Professional Publishing,Halley Court,Jordan Hill,Oxford OX2 8EJ,England,1988,308 pages) MARKETING LEADERSHIP IN HOSPITALITY: FOUNDATIONS AND PRACTICES By Robert C. Lewis and Richard E. Chambers (Van Nostrand Reinhold,115 Fifth Avenue,New York,N.Y. 10003,1989,699 pages
