FINANCIAL MANAGEMENT FOR TRAVEL AGENCIES By Philip G. Davidoff and Doris S. Davidoff (Delmar Publishers,Inc.,2 Computer Drive West,Box 15-015,Albany,New York 12212,1988,102 pages

Axelrod, Joel (1968), "Attitude Measures that Predict Purchase," Journal of Advertising Research 8, 3-17.

Axelrod, Joel (1986), "Minnie, Minnie Tickled the Parson," Journal of Advertising Research 26, 89-95.

Bronner, Fred and Robert de Hoog (1985), "A Recipe for Mixing Decision Ingredients," European Research 13, 109-115.

Davidson, Thomas Lea (1985), "Strategic Planning: A Competitive Necessity," The Battlefor Market Share: Strategies in Research and Marketing, Travel and Tourism Research Association, Salt Lake City : Graduate School of Business, University of Utah , pp. 103-108.

Fishbein, M. and I. Ajzen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, MA; Addison-Wesley.

Green, Paul E. and V. Srinivasan (1978), "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research 5, 103-123.

Hays, William L. (1972), Statistics for Psychologists, New York: Holt, Rinehart, and Winston.

Hughes, David G. (1971), Attitudes MeasurementforMarketing Strategies, Glenview, IL: Scott Foresman and Company .

Montgomery, David (1986), "Conjoint Analysis in Industrial Marketing," Industrial Marketing: A German-American Perspective, eds. Klaus Backhaus and David T. Wilson , Berlin: Springer-Verlag .

O'Shaughnessy, John (1985), Competitive Marketing, Boston : Allen & Unwin.

Rusk, Myron (1974), "Innovations in Travel Research for Canada—The U.S. Vacation Trip Market Segmentation Study and Its Applications to the 1974 Programs of the Canadian Government Office of Tourism," Proceedings , Salt Lake City: The Travel Research Association, pp. 80-83.

Sawyer, Alan and Paul Peter (1983), "The Significance of Statistical Significance Tests in Marketing Research,"Journal of Marketing Research 20, 122-133.

Taylor, Gordon D. (1986), "Canada's Mega Travel Research," Technology and Tourism: A Growing Partnership, Proceedings of the Travel and Tourism Research Association Seventeenth Annual Conference, Memphis. Salt Lake City, Utah: Travel and Tourism Research Association, Bureau of Economic and Business Research, University of Utah, pp. 169-172.

Thompson, John R and Robert D. Cooper (1979), "Additional Evidence on the Limited Size of Evoked and Inept Sets of Travel Destinations," Journal of Travel Research 18, 23-25.

Wilson, C.E. (1981), "A Procedure for the Analysis of Consumer Decision Making," Journal of Advertising Research 21, 31-38.

Woodside, Arch and Dan Sherrell (1977), "Traveler Evoked, Inept, and Inert Sets of Vacation Destinations," Journal of Travel Research 16, 14-18.

Woodside, Arch and Elizabeth J. Wilson (1985), "Effects of Consumer Awareness of Brand Advertising on Preference," Journal ofA dvertising Research 25, 44-53.

Wright, Peter and Mary Ann Kriewall (1980), "State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice," Journal of Marketing Research 17, 277-293.

World Tourism Overview (1985), New York: American Express.