Abstract
Space business is big business, with several implications for the travel industry. Space commercialization revenues, expected to reach $200 billion annually by the year 2000, will come from the sale of products and services such as communications satellites, computer hardware and software for space R & D, and transportation into space. Companies involved include IBM, RCA, McDonnell Douglas, and Society Expeditions (travel agency), and countries already participating include the USA, USSR, West Germany, and Japan. This articlegives a briefprofile oftouristic space travel and explores barriers to entry for the travel industry. Marketing implications are presented.
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