This article reports the latest results in an ongoing study of Calgary residents' aware ness ofand responses to preparationsfor the 1988 Winter Olympic Games. Although some fall-off in initial interest has occurred, during 1984 and 1985 Calgarians continue to demonstrate a high level ofsupportfor the Games. Residents' attitudes and opinions are reported here and the directionfor the nextsegmen t ofthe OLYMPULSEmonitorprogram is described.
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References
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Ritchie, J.R. Brent (1984), "Assessing the Impact of Hallmark Events- Conceptual and Research Issues," Journal of Travel Research23 (Summer), 2-11.
2.
Ritchie, J.R. Brent and Catherine E. Aitken (1984), "Assessing the Impact of the 1988 Olympic Winter Games - The Research Program and Initial Results ," Journal of Travel Research22 (Winter), 17-25.
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Ritchie, J.R. Brent and Catherine E. Aitken (1985) "OLYMPULSE II-Evolving Resident Attitudes Towards the 1988 Olympic Winter Games," Journal of Travel Research23 (Winter), 28-33.
