Abstract
The papers presented at the Tourism Services Marketing Conference, sponsored by the Academy of Marketing Science and the Department of Marketing at Cleveland State University, are summarized. Those desiring a copy of the conference proceedings, "Tourism Services Marketing: Advances in Theory and Practice, " should contact the Academy of Marketing Science Central Office, School of Business Administration, P.O. Box 24805, Coral Gables, Florida 33124. The cost is $15 for individuals and $25 for libraries.
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