This study reports the results of an effort to gather information for a bus firm located in the southwest United States about individuals who actually purchased bus tours offered by the firm (patrons), as well as about individuals who had merely inquired about the firm's tour program (non-patrons). The study indicates that distinct differences do exist between patrons and non-patrons. These differences are most evident in terms of some travel habits and preferences, somepsychographic and demographic characteristics, automobile ownership characteristics, and the sources of information used in vacation planning.
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