This article describes research related to the XV Olympic Winter Games to be held in Calgary. An overview of a comprehensive ideal research program is given, initial economic impacts of the games are summarized, and findings from a May 1983 survey of Calgary residents are presented.
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References
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RitchieJ.R. Brent (1983a), Assessing the Impact of the Hallmark Events Conceptual and Measurement Issues, working paper, Institute for Transportation Studies, University of Calgary, Calgary, Alberta, Canada.
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RitchieJ.R. Brent (1983b), Overview of a Research Program for a Longitudinal Assessment of the Impact of the XV Olympic Winter Games in Calgary in 1988. Division of Travel and Tourism, Institute for Transportation Studies, University of Calgary, Calgary, Alberta, Canada.
