Rediscovering Direct Mail: A Primer for Hospitality Firms. Robert T. Reilly. The Cornell Hotel and Restaurant Administration Quarterly,vol. 23,no. 1,May 1982,pp. 46-51. School of Hotel Administration,Cornell University,Statler Hall,Ithaca,New York 14853. $5

Rediscovering Direct Mail: A Primer for Hospitality Firms. Robert T. Reilly. The Cornell Hotel and Restaurant Administration Quarterly,vol. 23,no. 1,May 1982,pp. 46-51. School of Hotel Administration,Cornell University,Statler Hall,Ithaca,New York 14853. $5

Abstract

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