This article summarizes the changes in the women's market for travel. Working and nonworking segments are discussed, and the woman business traveler is given special attention. New demographics for the woman traveler are also presented.
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References
1.
Bartos, Rena (1973), "Working Women: The Invisible Consumer Travel Market," presented at the annual TTRA Conference, August 14.
2.
Bartos, Rena (1976), "Social Change and the Travel Marketer," presesented at the annual TTRA Conference, June 23.
3.
Bureau of Labor Statistics.
4.
" Research and the Changing World of Travel in the 1980s," proceedings of the 11th Annual Conference of TTRA, 1980.
5.
Target Group Index (1978), Simmon Market Research Bureau.
6.
U.S. Census Bureau.
7.
W.R. Simmons and Associates Research, Marketing Report Data.
