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Segmenting the Tourism Market by Purpose of Trip: A Profile Analysis of Visitors to Halifax,Canada. Erdener Kaynak and Ugur Yavas. International Journal of Tourism Management,vol. 2,no. 2,June 1981,pp. 105-112. IPC Science and Technology Press Ltd.,P.O. Box 63,Westbury House,Bury Street,Guildford GU2 5BH,United Kingdom. $39. Annual subscription,$130