A market segmentation study performed for the Travel Bureau, Michigan Department of Commerce, demonstrated the impact of tourism on employment and income to the state and was useful in obtaining increased funds from the state legislature for promotion of tourism in the state.
Get full access to this article
View all access options for this article.
References
1.
Ronald E.Frank, William F.Massey and Yoram Wind, Market Segmentation (Prentice Hall , 1972), p. 26.
2.
Ronald E. Frank and Charles E. Strain, "A Segmentation Research Design Using Consumer Panel Data," Journal of Marketing Research9 (November 1972), p. 385.
3.
Joseph T. Plummer , "The Concept and Application of Life-style Segmentation," Journal of Marketing38 (1974), pp. 33-37.
4.
Robert D. Hisrich and Michael P. Peters, "Selecting the Superior Segmentation Correlate," Journal of Marketing #38 (1974), pp. 60-63.
5.
John M. McCann , "Market Segment Response to the Marketing Decision Variables," Journal of Marketing Research11 (1974), pp. 399-412.
6.
Russel I. Haley , "Beyond Benefit Segmentation," Journal of Advertising Research2: 4 (1971), pp. 3-8.
7.
United States Census of Transportation (1972). Special runs ordered by Market Opinion Research from United States Travel Data Center.
8.
1974 National Travel Survey (Washington, D.C.: U.S. Travel Data Center, 1975).
9.
United States Travel Service, Vacation Travel by Canadians in 1974 in the United States (Washington, D.C.: U.S. Department of Commerce).
10.
United States Travel Service, Arrivals and Departures by Selected Ports, Calendar Year 1974 (Washington, D.C.: U.S. Department of Commerce).
11.
H.H. Harmon, Modern Factor Analysis (Chicago: University of Chicago Press, 1967).
