Advertising Strategy in Tourism and Recreation. Michael J. Etzel and C. R. Michael Parent. Utah Tourism and Recreation Review,Volume 6,Number 3,July 1977,pp. 1-4. Institute for the Study of Outdoor Recreation and Tourism,Utah State University,Logan,Utah 84322
Restricted accessOtherFirst published online January, 1978
Advertising Strategy in Tourism and Recreation. Michael J. Etzel and C. R. Michael Parent. Utah Tourism and Recreation Review,Volume 6,Number 3,July 1977,pp. 1-4. Institute for the Study of Outdoor Recreation and Tourism,Utah State University,Logan,Utah 84322