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Discount Motels: An Innovation in the Lodging Industry. Joe F. Hair,Jr.,Ronald F. Bush,and Dalton E. Brannen. Business and Economic Dimensions,Volume 11,Number 3,May-June 1975,pp. 18-23. Bureau of Economic and Business Research,College of Business Administration,University of Florida,221 Matherly Hall,Gainesville,Florida 32611. $2