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Abstract

This research examines how geopolitical outlook, destination confidence, destination perception, and destination curiosity shape the travel intentions of international non-visitors, with particular focus on geopolitically sensitive destinations. Drawing on cognitive dissonance, adaptation level, and optimum stimulation level theories, the study develops a comprehensive model to analyze these dynamics. The findings indicate that destination confidence significantly mediates the relationship between geopolitical outlook and travel intentions, while destination curiosity moderates the impact of destination perception. Moreover, intrinsic destination curiosity encourages travelers to overlook geopolitical tensions in pursuit of cultural and exploratory experiences. These results suggest that international travel is not necessarily constrained by geopolitical tensions and offer a comprehensive framework for scholars and practitioners seeking to leverage tourism as a means of fostering mutual understanding rather than division.

Keywords

destination curiosity geopolitical outlook destination confidence travel behavior tourism marketing

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Destination Curiosity Across Borders: How Geopolitical Outlook Shapes Travel Intentions

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