Restricted accessResearch articleFirst published online 2023-1
How Destination Social Responsibility Shapes Resident Emotional Solidarity and Quality of Life: Moderating Roles of Disclosure Tone and Visual Messaging
This study investigates how destination social responsibility (DSR) improves resident quality of life (QOL) through the lenses of signaling theory and emotional solidarity theory. The study demonstrates the mediating role of resident emotional solidarity toward the destination and the moderating roles of disclosure tone and visual messages. Three experiments indicate that continuous (vs. one-time) DSR positively affects resident emotional solidarity and QOL, whereas emotional solidarity has a mediating role. Emotional solidarity elicited by continuous (vs. one-time) DSR is significantly higher when the disclosure tone of DSR is vivid (vs. pallid). However, when DSR is disclosed using visual messages, emotional solidarity effects of DSR types are not different in vivid tone but have significant differences in pallid tone. This study expands the application of signaling theory and emotional solidarity theory to resident QOL studies and provides suggestions on improving residents’ QOL through DSR.
AkhtarNaeemSunJinAhmadWasimAkhtarMuhammad Nadeem. 2019. “The Effect of Non-verbal Messages on Muslim Tourists’ Interaction Adaptation: A Case Study of Halal Restaurants in China.” Journal of Destination Marketing & Management11: 10–22.
2.
AssafAlbertScuderiRaffaele. 2020. “COVID-19 and the Recovery of the Tourism Industry.” Tourism Economics26 (5): 731–33.
3.
BarneyChristianJonesCarol L. EsmarkFarmerAdam. 2020. “Approacher Be-Wear? Increasing Shopper Approach Intentions Through Employee Apparel.” Journal of Business Research108: 401–16.
4.
BuhalisDimitrios. 2000. “Marketing the Competitive Destination of the Future.” Tourism Management21 (1): 97–116.
5.
ChanFanny Fong Yee. 2020. “Prior Disclosure of Product Placement: The More Explicit the Disclosure, the Better the Brand Recall and Brand Attitude.” Journal of Business Research120: 31–41.
6.
ChuaBee-LiaAl-AnsiAmrHanHeesupLoureiroSandra Maria CorreiaGuerreiroJoão. 2021. “An Examination of the Influence of Emotional Solidarity on Value Cocreation With International Muslim Travelers.” Journal of Travel Research. Published online August 2. doi:10.1177/00472875211033357
7.
ChungSungwonLeeSun Young. 2019. “Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions.” Communication Research46 (7): 926–47.
8.
CollinsRandall. 1975. Conflict Sociology: Towards an Explanatory Science. New York: Academic.
9.
ConnellyBrian L.CertoS. TrevisIrelandR. DuaneReutzelChristopher R.2011. “Signaling Theory: A Review and Assessment.” Journal of Management37 (1): 39–67.
10.
DolnicarSaraRingAmata. 2014. “Tourism Marketing Research: Past, Present and Future.” Annals of Tourism Research47: 31–47.
11.
DurkheimE.1912. The Elementary Forms of Religious Life. New York: Free Press.
12.
FeiereisenStephanieWongVeronicaBroderickAmanda J.2013. “Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers’ Early Evaluations of Really New Products (RNPs.” Journal of Product Innovation Management30 (1): 159–73.
13.
FredricksonBarbara L.2004. “The Broaden–And–Build Theory of Positive Emotions.” Philosophical Transactions of the Royal Society A359 (1449): 1367–77.
14.
GiannoccaroIlariaGalesicMirtaMassariGiovanni FrancescoBarkocziDanielCarboneGiuseppe. 2020. “Search Behavior of Individuals Working in Teams: A Behavioral Study on Complex Landscapes.” Journal of Business Research118: 507–16.
15.
GoossensCees. 2000. “Tourism Information and Pleasure Motivation.” Annals of Tourism Research27 (2): 301–21.
16.
GursoyDoganBoğanErhanDedeoğluBekir BoraÇalışkanCaner. 2019. “Residents’ Perceptions of Hotels’ Corporate Social Responsibility Initiatives and Its Impact on Residents’ Sentiments to Community and Support for Additional Tourism Development.” Journal of Hospitality and Tourism Management39: 117–28.
17.
HalesJeffreyKuangXi JasonVenkataramanShankar. 2011. “Who Believes the Hype? An Experimental Examination of How Language Affects Investor Judgments.” Journal of Accounting Research49 (1): 223–55.
18.
HassanSuzan B.SolimanMohammad. 2021. “COVID-19 and Repeat Visitation: Assessing the Role of Destination Social Responsibility, Destination Reputation, Holidaymakers’ Trust and Fear Arousal.” Journal of Destination Marketing & Management19: 100495.
19.
HatipogluBurcinErtunaBengiSalmanDuygu. 2019. “Corporate Social Responsibility in Tourism as a Tool for Sustainable Development.” International Journal of Contemporary Hospitality Management31 (6): 2358–75.
20.
HuangHuilingLiuStephanie Q.2020. “‘Donate to Help Combat COVID-19!’ How Typeface Affects the Effectiveness of CSR Marketing?” International Journal of Contemporary Hospitality Management32: 3315–33. doi:10.1108/IJCHM-05-2020-0462
21.
HuHan-fenKrishenAnjala S.2019. “When Is Enough, Enough? Investigating Product Reviews and Information Overload From a Consumer Empowerment Perspective.” Journal of Business Research100: 27–37.
22.
InversiniAlessandroCantoniLorenzoBuhalisDimitrios. 2009. “Destinations’ Information Competition and Web Reputation.” Journal of Information Technology & Tourism11 (3): 221–34.
23.
JiaYanliOuyangJunGuoQiang. 2021. “When Rich Pictorial Information Backfires: The Interactive Effects of Pictures and Psychological Distance on Evaluations of Tourism Products.” Tourism Management85: 104315.
24.
JooDongohTasciAsli D. AWoosnamKyle M.MaruyamaNaho U.HollasChadley R.AleshinloyeKayode D.2018. “Residents’ Attitude Towards Domestic Tourists Explained by Contact, Emotional Solidarity and Social Distance.” Tourism Management64: 245–57.
25.
JooDongohWoosnamKyle Maurice. 2020. “Measuring Tourists’ Emotional Solidarity With One Another—A Modification of the Emotional Solidarity Scale.” Journal of Travel Research59 (7): 1186–203.
26.
JooDongohXuWenjieLeeJuheeLeeChoong-KiWoosnamKyle Maurice. 2021. “Residents’ Perceived Risk, Emotional Solidarity, and Support for Tourism Amidst the COVID-19 Pandemic.” Journal of Destination Marketing & Management19: 100553.
27.
Joseph SirgyM. 2019. “Promoting Quality-of-Life and Well-Being Research in Hospitality and Tourism.” Journal of Travel & Tourism Marketing36 (1): 1–13.
28.
KamataHiromi. 2021. “Tourist Destination Residents’ Attitudes towards Tourism During and After the COVID-19 Pandemic.” Current Issues in Tourism. Published online February 10. doi:10.1080/13683500.2021.1881452
29.
KimJungsun (Sunny)LeeChoong-Ki. 2019. “Effects of CSR, Responsible Gambling, and Negative Social Impacts on Perceived Benefits and Quality of Life in Gaming Communities.” Tourism Economics25 (4): 500–19.
30.
KimSora. 2019. “The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and Its Relationship With Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception.” Journal of Business Ethics154 (4): 1143–59.
31.
KleinHoward J.LountRobert B.ParkHee ManLinfordBryce J.2020. “When Goals Are Known: The Effects of Audience Relative Status on Goal Commitment and Performance.” Journal of Applied Psychology105 (4): 372–89.
32.
LaiHio KuanPintoPatríciaPintassilgoPedro. 2020. “Quality of Life and Emotional Solidarity in Residents' Attitudes Toward Tourists: The Case of Macau.” Journal of Travel Research60 (5): 1123–39.
33.
LatifKhawaja FawadPérezAndreaSahibzadaUmar Farooq. 2020. “Corporate Social Responsibility (CSR) and Customer Loyalty in the Hotel Industry: A Cross-Country Study.” International Journal of Hospitality Management89: 102565.
34.
LeDungPrattMarleneWangYingScottNoelLohmannGui. 2020. “How to Win the Consumer’s Heart? Exploring Appraisal Determinants of Consumer Pre-consumption Emotions.” International Journal of Hospitality Management88: 102542. doi:10.1016/j.ijhm.2020.102542
35.
LeeChoong-KiKimJungsunKimJinok Susanna. 2018. “Impact of a Gaming Company’s CSR on Residents’ Perceived Benefits, Quality of Life, and Support.” Tourism Management64: 281–90.
36.
LeeChoong KiOlyaHosseinAhmadMuhammad ShakilKimKyung HeeOhMin-Jae. 2021. “Sustainable Intelligence, Destination Social Responsibility, and pro-Environmental Behaviour of Visitors: Evidence From an Eco-tourism Site.” Journal of Hospitality and Tourism Management47: 365–76.
37.
LeeSoJungParkHeelye (Jason)KimKyung HeeLeeChoong-Ki. 2021. “A Moderator of Destination Social Responsibility for Tourists’ pro-Environmental Behaviors in the VIP Model.” Journal of Destination Marketing & Management20: 100610.
38.
LiaoHui. 2007. “Do It Right This Time: The Role of Employee Service Recovery Performance in Customer-Perceived Justice and Customer Loyalty After Service Failures.” Journal of Applied Psychology92 (2): 475–89.
39.
LiiYuan-ShuhLeeMonle. 2012. “Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm.” Journal of Business Ethics105 (1): 69–81.
40.
LiXiang (Robert)WangYuanZhangYingshaCaoYang. 2019. “Examining the Role of Corporate Social Responsibility in Resident Attitude Formation: A Missing Link?”.” Journal of Travel Research58 (7): 1105–22.
41.
LiXiangpingWanYim King Penny. 2017. “Residents’ Support for Festivals: Integration of Emotional Solidarity.” Journal of Sustainable Tourism25 (4): 517–35.
42.
LiYaoqiFangShujieHuanTzung-Cheng T. C. 2017. “Consumer Response to Discontinuation of Corporate Social Responsibility Activities of Hotels.” International Journal of Hospitality Management64: 41–50.
43.
LuYuCahanStevenMaDiandian. 2019. “Is CSR Performance Related to Disclosure Tone in Earnings Announcements?” Accounting Research Journal32 (2): 129–47.
44.
LysThomasNaughtonJames P.WangClare. 2015. “Signaling through Corporate Accountability Reporting.” Journal of Accounting and Economics60 (1): 56–72.
45.
MaruyamaNaho UedaRibeiroManuel AlectorWoosnamKyle Maurice. 2020. “The Effect of Minority Residents’ Attitudes and Emotional Solidarity on Ethnic Neighborhood Tourism: A Multigroup Invariance Analysis.” Journal of Sustainable Tourism. Published online November 26. doi:10.1080/09669582.2020.1849238
46.
NisbettRichard E.RossLee. 1980. “Human Inference: Strategies and Shortcomings of Social Judgment. Englewood Cliffs, NJ: Prentice Hall.
47.
OhJeyoungKiEyun-Jung. 2019. “Factors Affecting Social Presence and Word-of-Mouth in Corporate Social Responsibility Communication: Tone of Voice, Message Framing, and Online Medium Type.” Public Relations Review45 (2): 319–31.
48.
ParkHyojungKimSoo-Yeon. 2015. “A Moderated Mediation Model of Corporate Social Responsibility.” Journal of Communication Management19 (4): 306–23.
49.
PatwardhanVidyaRibeiroManuel AlectorPayiniValsarajWoosnamKyle M.MallyaJyothiGopalakrishnanParvadhavardhini. 2020. “Visitors' Place Attachment and Destination Loyalty: Examining the Roles of Emotional Solidarity and Perceived Safety.” Journal of Travel Research59 (1): 3–21.
50.
PeleggiMaurizio. 1996. “National Heritage and Global Tourism in Thailand.” Annals of Tourism Research23 (2): 432–48.
51.
PereiraTércioGadotti Dos AnjosSara Joana. 2021. “Corporate Social Responsibility as Resource for Tourism Development Support.” Tourism Planning & Development. Published online January 18. doi:10.1080/21568316.2021.1873834
52.
PetrovaPetia K.CialdiniRobert B.2005. “Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals.” Journal of Consumer Research32 (3): 442–52.
53.
PowellThomas E.BoomgaardenHajo G.De SwertKnutde VreeseClaes H.2015. “A Clearer Picture: The Contribution of Visuals and Text to Framing Effects.” Journal of Communication65 (6): 997–1017.
54.
PykeSarahHartwellHeatherBlakeAdamHemingwayAnn. 2016. “Exploring Well-Being as a Tourism Product Resource.” Tourism Management55: 94–105.
55.
RaentoPauliina. 2009. “Tourism, Nation, and the Postage Stamp: Examples From Finland.” Annals of Tourism Research36 (1): 124–48.
56.
RhouYinyoungSingalManisha. 2020. “A Review of the Business Case for CSR in the Hospitality Industry.” International Journal of Hospitality Management84: 102330.
57.
RitchieJRBCrouchGI. 2003. “The Competitive Destination: A Sustainable Tourism Perspective. Cambridge: CABI.
58.
SpenceMichael. 2002. “Signaling in Retrospect and the Informational Structure of Markets.” American Economic Review92 (3): 434–59.
59.
StangAndreas. 2010. “Critical Evaluation of the Newcastle-Ottawa Scale for the Assessment of the Quality of Nonrandomized Studies in Meta-Analyses.” European Journal of Epidemiology25 (9): 603–5.
60.
SuessCourtneyWoosnamKyleModyMakarandDogruTarikSirakaya TurkErcan. 2020. “Understanding How Residents' Emotional Solidarity with Airbnb Visitors Influences Perceptions of Their Impact on a Community: The Moderating Role of Prior Experience Staying at an Airbnb.” Journal of Travel Research60 (5): 1039–60.
61.
SuLujunGongQiHuangYinghua. 2020. “How Do Destination Social Responsibility Strategies Affect Tourists’ Intention to Visit? An Attribution Theory Perspective.” Journal of Retailing and Consumer Services54: 102023.
62.
SuLujunHuangSongshan (Sam)HuangJue. 2018. “Effects of Destination Social Responsibility and Tourism Impacts on Residents’ Support for Tourism and Perceived Quality of Life.”.” Journal of Hospitality & Tourism Research42 (7): 1039–57.
63.
SuLujunLianQiHuangYinghua. 2020. “How Do Tourists’ Attribution of Destination Social Responsibility Motives Impact Trust and Intention to Visit? The Moderating Role of Destination Reputation.” Tourism Management77: 103970.
64.
SuLujunSwansonScott R.2017. “The Effect of Destination Social Responsibility on Tourist Environmentally Responsible Behavior: Compared Analysis of First-Time and Repeat Tourists.” Tourism Management60: 308–21.
65.
SuLujunYangXiaojieHuangYinghua. 2021. “Tourists’ Goal-Directed Behaviors: The Influences of Goal Disclosure, Goal Commitment, and Temporal Distance.” Journal of Travel Research. Published online April 7. doi:10.1177/00472875211000446
66.
TasciAsli D. A.UsluAbdullahStylidisDimitriosWoosnamKyle Maurice. 2021. “Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment Versus Perceived Distances and Emotional Solidarity.” Journal of Travel Research. Published online January 12. doi:10.1177/0047287520982377
67.
TavanaMadjidMousaviSayed Mohammad HosseinMinaHassanSalehianFarhad. 2020. “A Dynamic Decision Support System for Evaluating Peer-to-Peer Rental Accommodations in the Sharing Economy.” International Journal of Hospitality Management91: 102653. doi:10.1016/j.ijhm.2020.102653
68.
NguyenThai T.YukselUlku. 2017. “Too Many Destinations to Visit: Tourists’ Dilemma?”.” Annals of Tourism Research62: 38–53.
69.
UysalMuzafferSirgyM. JosephWooEunjuKimHyelin (Lina). 2016. “Quality of Life (QOL) and Well-Being Research in Tourism.” Tourism Management53: 244–61.
70.
Vila-LopezNataliaBoludaInes-KusterMarin-AguilarJose Trinidad. 2020. “Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures.” Journal of Hospitality & Tourism Research. Published online February 1. doi:10.1177/1096348020901775
71.
VogtChristine A.AndereckKathleen L.PhamKim. 2020. “Designing for Quality of Life and Sustainability.” Annals of Tourism Research83: 102963.
72.
VolggerMichaelHuangSongshan Sam. 2019. “Scoping Irresponsible Behaviour in Hospitality and Tourism: Widening the Perspective of CSR.” International Journal of Contemporary Hospitality Management31 (6): 2526–43.
73.
WangSujieBerbekovaAdiyukhUysalMuzaffer (Muzzo). 2021. “Is This About Feeling? The Interplay of Emotional Well-Being, Solidarity, and Residents’ Attitude.” Journal of Travel Research60 (6): 1180–95.
74.
WangSuosheng. 2017. “Leisure Travel Outcomes and Life Satisfaction: An Integrative Look.” Annals of Tourism Research63: 169–82.
75.
WoosnamKyle M.AleshinloyeKayode Dare. 2013. “Can Tourists Experience Emotional Solidarity with Residents? Testing Durkheim’s Model From a New Perspective.” Journal of Travel Research52 (4): 494–505.
76.
WoosnamKyle M.NormanWilliam C.2010. “Measuring Residents’ Emotional Solidarity with Tourists: Scale Development of Durkheim’s Theoretical Constructs.” Journal of Travel Research49 (3): 365–80.
77.
WoosnamKyle M.NormanWilliam C.YingTianyu. 2009. “Exploring the Theoretical Framework of Emotional Solidarity Between Residents and Tourists.” Journal of Travel Research48 (2): 245–58.
YolalMedetGursoyDoganUysalMuzafferKimHyelin (Lina)KaracaoğluSıla. 2016. “Impacts of Festivals and Events on Residents’ Well-Being.” Annals of Tourism Research61: 1–18.
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
