Do Emotional Solidarity Factors Mediate the Effect of Personality Traits on the Inclination to Use Nonmonetary Peer-to-Peer Accommodation Networks?

Abstract

This article focuses on nonmonetary peer-to-peer (P2P) accommodation networks, examining the way in which personality traits, emotional solidarity factors, and technology-related perceptions affect the inclination to participate in these networks. To test the theoretical framework, a structural equation model is validated, based on a representative online survey of German consumers (N=600). The findings confirm the explanatory power of the model components considered that directly or indirectly impact individual usage intention. A group analysis distinguishes between the guest and host perspective, providing further insights into the antecedents of the inclination toward P2P accommodation networks. Based on the study results, the present article develops managerial implications and suggests avenues for future research.