Beside the physical impacts of climate change, society’s perceptions of climate change and its reactions at different stages of decision-making levels have become critical issues. This study presents the perspective of tourists who have previously visited Florida, in a hypothetical scenario of changed climatic conditions. It is proposed that existing social representations about climate change, and therefore individuals’ attitudes, views, and beliefs about this phenomenon, need to be taken into account when examining tourists’ stated responses to climate change and subsequent potential shifts in tourism demand. The existence of a relationship between tourists’ visitation intentions toward a destination impacted by climate change and the social representations they hold with respect to climate change itself offers an alternative way to look at tourists’ stated responses. This study concludes that predicting shifts in tourism demand based on tourist visitation intentions requires caution when dealing with climate change.
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