Abstract
This study focuses on two topics that have heretofore received little attention: ethical standards for publishing tourism research and assessment of the effectiveness of such standards in generating compliance. A random sample of research articles published by 75 tourism journals in 2013 was drawn and 45 were identified that employed the probability sample survey method. Ten rules for ethical reporting of survey results were derived from the World Association for Public Opinion Research Code of Ethics, designed to encourage transparency of method, and applied to the articles. Most articles failed to comply with most of these rules, documenting that the articles did not incorporate the value of research transparency, a foundation of inquiry in social sciences. Recommendations are presented on how to encourage future papers employing this method published in tourism journals to comply with ethical standards for disclosure in order to improve the transparency and credibility of tourism research.
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