Determinants of Health Risk Perception Among Low-risk-taking Tourists Traveling to Developing Countries

Abstract

This article focuses on tourists’ perception of health risk among tourists who intend to travel to developing countries. It examines the relative importance tourists assign to this risk. It unveils the factors that shape health risk perceptions and explores the relative role of each factor in shaping tourists’ perception. With a sample of 232 and a self-administered questionnaire, the study interviewed visitors at a travelers medical clinic before their trip. Using ordered logistic regression, the results show that health risk perception ranks relatively high against other types of risk perception. The study unveiled the relative contribution of the various determinants to the overall travelers’ perception of health risk. Furthermore, three groups of perception-type hierarchy were discovered, representing levels of importance and tourists’ potential behavioral control: first, difficult-to-control environmental components; second, partially behaviorally controllable by the tourist; third, fully behaviorally controlled types of health risks perceptions.