The aim of this article is to identify and examine the host residents' perceptions towards a mega event, the Beijing 2008 Olympic Games, and its impacts. An impact scale comprising 20 impact items with four factors—social-psychological impacts, urban development impacts, economic development impacts, and social life impacts—was developed. It was found that the majority of respondents perceived the impacts of the 2008 Games very positively, particularly for those related to the social-psychological, urban development, and economic development factors. Residents' perceptions towards some social life impacts (e.g., overcrowding, higher prices) were mixed. Based on their different social representations (i.e., perceptions towards the impacts of the Games), residents were classified into two groups: “embracers” and “tolerators.” The three most significant factors that influenced residents' perceptions towards the Beijing 2008 Olympics were residents' perceptions/attitudes about government performance, their preference of more tourism development, and tourism-industry work experience.
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