The purpose of this study was to examine politicians' perceptions of the tourism industry, focusing specifically on (1) image and knowledge of the tourism industry, and (2) recommendations regarding lobbying techniques, in part using White's (2001) typology of lobbying techniques. To facilitate mixed method analysis, the survey instrument included both closed- and open-ended questions. Results of this study revealed that legislators held a positive image of tourism in their respective states but were not very knowledgeable about the economic impact of the tourism industry. In regard to lobbying, legislators preferred constituent-based techniques over classic-direct, electronic, or schmoozing techniques and had concerns about perceived attempts to stretch the truth, exaggerate numbers, or oversell the industry. This study concludes with recommendations for a three-pronged approach to lobbying tourism to legislators. The sample population for this study was state legislators in North Carolina and Virginia, United States.
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