Inner-city living is a hot topic in Germany. Policy-makers long for new middle- and upper-class residents; evidence of urban in-flight has been documented by scholars, and debates on reurbanisation are in full swing. This trend has also led to the emergence of a new housing product in German metropolises: high-priced, centrally located and newly built apartment and townhouse developments. In this paper, these luxury developments are analysed as part of a general process of urban restructuring and a focus is on the contradictions inherent to the idea of urbanity taking shape here. Guided by Foucault’s governmentality approach, new luxury developments are understood as a powerful reworking of how the city, its uses and users are imagined and governed. In doing so, the paper aims to show that the concept of governmentality enables a critique of current processes of urban restructuring that may enrich the on-going debates on gentrification.
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