Abstract
Fortunately, Christian salvation was never defined precisely. In a culture of wealth like consumer capitalism—that seeds global culture—one's self-concept is constructed by advertising and other market-driven ploys that fan vanity, insecurity, and greed leading to anger, violence, and ennui amidst plenty. Such a socially constructed self is met by a theologically constructed self, a virtual self created by God. Whether through the cross, the trinitarian image of God, or the beauty, wisdom, and goodness of God, having a virtual identity from God is Christian medicine for a spiritually enervating culture.
Get full access to this article
View all access options for this article.