American ViscoseCorp., "What Consumers Want to Know About Fabrics" (A Point of Sale Study), Public Relations Bull. No. 2183, New York, Mar., 1948 .
2.
Anon., Revolution in Textiles, Modern Industry20, 50-62 (Sept. 15, 1950).
3.
Ashcroft, A.G., Interpretation of Laboratory Tests as Quality Indices of Textile Materials , Am. Dyestuff Reptr.33, 486-9 (Nov. 20, 1944).
4.
Ashcroft, A.G., People, Things and Words, Papers of AATT, pp. 26-35 (Nov. 1946 and Feb. 1947).
5.
Beckwith, O.P., The Use of Army Service Testing Techniques in the Development and Interpretation of Laboratory Textile Tests, National Academy of Sciences , Washington, D. C., Oct. 25, 1945 ; Proc. Conf. Quartermaster Textile Research, New York, Textile Research Institute, 1945.
6.
Boyer, F., The Research Personality and the Research Process, Chem. Eng. News28, 1639 (May 15, 1950).
7.
Floyd, W.B., Facts for an Effective Consumer Standards Program, Ind. Standardization13, 217-20 (Sept. 1942).
8.
Keyes, D.B., Training Men to Appraise and Develop Markets for Chemicals, Chem. Eng. News27, 488-9 (Feb. 21, 1949).
9.
Labarthe, J., Jr., What Does the Consumer Want?, Papers of AATT, pp. 13-17 (Dec. 1948 ).
Oberfell, G.G., Making Research Effective, Chem. Eng. News28, 1278-83 (Apr. 17, 1950).
12.
Sheldon, D.M., Stewart, J.A., and Vaughan, T.H., Methods and Procedures for Finding Markets for New Developments, Panel discussion at Fall Meeting of Industrial Research Institute , Chicago, Ill., Oct. 10-12, 1949.
13.
Shewhart, W.A., Some Aspects of Quality Control, Mech. Eng.56, 725-30 (Dec. 1934).
14.
Smith, H. DeW., Textile Fibers—An Engineering Approach to Their Properties and Utilization (Edgar Marburg Lecture), Proc. Am. Soc. Testing Materials44, 543 (1944).
15.
U. S. Dept. Agriculture, Marketing Division, " Development and Selling New Products—Guide Book for Manufacturers," Washington, D. C., Govt. Printing Office, Supt. of Documents.
