Business Research

Abstract

Many business men associate the term "research" exclu sively with the physical and chemical laboratory. There is, however, a growing recognition of the value of business research, particularly as it relates to marketing, indus trial relations, and public relations. A broad picture of business research as it exists today in the United States has been drawn in a report to the National Resources Planning Board. Below are abstracts of certain parts of the report believed to be of special interest to textile executives.