Abstract
This is the second of a scries of studies of textile distribution, conducted under grants of the Textile Foundation, Inc. "The Commercial Problems of the Woolen and Worsted Industries," by Paul T. Cherington, was completed and published last year. Another for the silk industry is in progress.
The following digest of "Merchandising of Cotton Textiles" has been prepared by the authors. The complete report, however, of less than 35,000 words, represents maximum condensation to meet the needs of the busy executive and yet provide adequate and clarified coverage. Although specifically a study of cotton textile merchandising, it merits the study of all who are interested in correct merchandising principles.
Get full access to this article
View all access options for this article.