A 24 factorial design of experiments complemented with a central point was performed to examine the influence of operating factors on color strength and color fastness of polyethylene terephthalate (PET) fibers dyed with the Disperse Orange 30 dye in supercritical CO2. The effects of temperature, pressure, dyeing time and mass ratio between the dye and PET introduced in the dyeing chamber (α ratio) were considered. An additional set of kinetic results of color strength was obtained at the optimum condition in terms of pressure at the already presented temperatures and α ratios. A significant statistical effect of all the investigated factors on the color was observed, but except for the temperature, the influence of the same variables on wash fastness was negligible (p < 0.05). The color results expressed in terms of K/S from 2.4 to 21.8 revealed that the use of supercritical CO2 as a solvent for the dye is a rapid and reliable alternative procedure for dyeing of PET fibers with the Disperse Orange 30 dye. The results of wash fastness currently obtained (i.e. 4.69 ± 0.18) support the use of ScCO2.