While the institutionalisation of love in marriage and its representation in romantic fiction have been the focus of considerable attention in sociological and feminist writing, the cultural meaning of love as an emotion has been neglected. This paper explores the possibility of developing a sociological approach to love based upon the assumption that emotions are culturally constructed. Existing sociological and feminist work is suggestive of themes which the paper seeks to develop: the distinction commonly made between being `in love' and love as longer term affection, the mysterious power accorded to the former emotion, the contradictions between these two forms of love and the ways in which the ideology of romance has been associated with women's subordination. As a means of theorising these aspects of love, a conceptualisation of subjectivity as constituted through narrative or discourse is considered. This perspective may enable us to account for the cultural specificity of emotions, but there are questions which it leaves unanswered.
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