Socio-Spatial Prototypes of a New Organization of Consumption: The Role of Real Cultural Capital

Abstract

The recent proliferation of new market-based consumer goods and experiences, and the high visibility of such consumption-biased spatial complexes as `gentrification' and `Disney World', call attention to the real, rather than the symbolic, role of cultural capital in contemporary service economies. Cultural capital is linked, on the one hand, with the circulation of financial capital in investment and production. It is related, on the other hand, to new demands more affluent consumers make of the consumption process (e.g., demands for authenticity and security), and a changing nature of consumer products. These observations suggest a new organization of consumption, most marked at the high end of the market, that has to be examined in terms of spatial embeddedness, which locates consumption in space and localizes specific features of a service economy; the social creation of new relations between cultural producers and consumers, especially a relation of mediation; and the role of new consumer products and practices in instituting circuits of cultural capital that articulate with more traditional economic circuits. Gentrification and Disney World are described in terms of these three concepts, suggesting their role as socio-spatial prototypes of a new organization of consumption.