Pinch and Clark's Patter Merchanting and the Crisis of Sociology

Abstract

This paper discusses Pinch and Clark's recent article on the strategies of market pitchers for managing local economic reasoning. We suggest that their research is illustrative of the lack of seriousness and relevance to social issues of a small proportion of sociological studies. In developing this argument, the paper considers the methodology, ethical issues and substantive content of the article. We conclude by noting that, whilst the study of the work of market pitchers is clearly an important research topic, such study should have regard to local social and economic conditions.