M. Harrop , `Social Research and Market Research: a critique of a critique' . Sociology, vol. 14, no. 2, 1980, 277-281 .
2.
Both Mick Carter's and my recollection of those events are in complete accord on this, having recently corresponded to compare notes, and he wishes to be associated with my comments on this point.
3.
In his comments about sampling, Harrop does not mention either clustering or quota sampling, those two cost-saving if less accurate sampling techniques frequently employed by market researchers.
4.
See G. Payne , R. Dingwall , J. Payne and M. Carter.Sociology and Social Research. RKP , forthcoming Spring 1981.
5.
Of course, the position on VAT is rather different in 1981 than in 1976.
