In this article we investigate how ‘ethical eating’ varies across neighbourhoods and explore the classed nature of these patterns. While our focus is on ‘ethical eating’ (e.g. eating organics, local), we also discuss its relation to healthy eating. The analysis draws from interviews with families in two Toronto neighbourhoods – one upper and the other lower income. We argue that understandings and practices of ‘ethical eating’ are significantly shaped by social class as well as place-specific neighbourhood cultures which we conceptualize as part of a ‘prototypical’ neighbourhood eating style. People compare themselves to a neighbourhood prototype (positively and negatively), and this sets a standard for acceptable eating practices. This analysis helps shed light on how place is implicated in the maintenance and reproduction of class-stratified food practices.
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