This article focuses on the interactions produced by the use of the digital camera in a mass observation into everyday fashions in Nottingham. The research project includes a team of researchers, and so there is no single research relationship. Therefore this article uses the mass observation, which includes photographs and interviews with in excess of 800 participants, to highlight the complexities of the research relationship. The definition of this relationship is widened out to include the interactions between researcher and participant, the relationship participants have to each other, and the relationship they have to themselves.The digital camera is seen as a site of negotiation between researchers and participants; in turn, the research relationship is redefined as a web of interactions which are mediated by the camera and the photographic images.
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