Abstract
We must grasp the importance of the “incarnated” myth as well as evaluating its consequences. Like it or not, the sensory is no longer a secondary factor within the social construction of reality. On the contrary, there are many signs underlining its essential role. No fields are untouched by the current emotional environment. It shows the existence of a dialectical link between the awareness of the senses and the experience of them. Unlike the 19th century's “sensualism”, such a dialectic is not just an individual process, but also has a powerful social meaning. One could say that it is the basis of any lucid knowledge of social phenomena as a whole. Dionysos' emblematic figure casts its shadow over our contemporary megalopolis; the setting up of a “Dionysian” knowledge might enable us to grasp the deep meaning of postmodern vitalism.