Abstract
ISKCON is one of the strongest, most deeply rooted Eastern religious organizations not linked to any ethnic group in Brazil. Now part of the urban scenery, its presence no longer surprises westerners. It is considered as an exemplary model of a new eastern religion in the West. The author analyses the transformations within ISKCON in Brazil. Having incorporated certain Brazilian cultural elements, it has in its turn lent aspects of Hindu culture to Brazilian society, particularly in the religious field. Through this exchange the Brazilian religious universe has acquired eastern characteristics, while ISKCON itself has been turned into a religion of primarily western traits.