Abstract
This study uses mixed methods to investigate the factors influencing engagement with financial advisors among high-income Black individuals. Results suggest that income and educational background are pivotal determinants of seeking financial advice, while personal knowledge of finances, risk tolerance, and owning stock and brokerage accounts show no significant impact. We also find that issues of trust and conflict of interest hinder this demographic's engagement with financial advisory services. These findings highlight the need for policies addressing racial income disparities and enhancing trust and transparency in financial institutions among Black high-income earners.
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