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Abstract

This paper focuses on an evaluative, ethnographic case study of an English language and cultural immersion programme for Hong Kong university students. Prior to a five-week sojourn in England, the 15 English majors completed a survey and interview to determine their expectations and concerns. While in Oxford, they took courses in an English Language Centre, investigated a cultural scene of their choice, visited cultural/literary sites, took part in informal activities with international students, and lived with a British family. They reflected on their experiences across cultures, including stressful or confusing encounters, in a diary. During the sojourn, the researcher (their ethnography teacher) observed, photographed, and recorded their behavior in field notes and gathered additional information by way of informal discussions. Post-sojourn, the students filled in a questionnaire and offered their perceptions about their experiences in interviews and a series of debriefing sessions. The analysis of the triangulated data helped to understand the sojourn better from the students’ perspectives and suggested speci-fic issues that should be addressed in future pre-departure intercultural communications seminars. The paper aims to illustrate the valuable role that ethnographic research can play in programme evaluation and enhancement.

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Language and Cultural Immersion: An Ethnographic Case Study

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