37 men and 77 women completed the British version of Spence and Helmreich's 1972 Attitudes Towards Women Scale and also generated what they believed were cultural stereotypes of women. The number of stereotypes produced by individuals was positively correlated with scale scores (.43 and .15) for men and women. The most frequently generated stereotypes were also those produced earlier in the respondents’ protocols, indicating that the most generally available stereotypes in the culture are most accessible to respondents.
Get full access to this article
View all access options for this article.
References
1.
AugoustinosM., InnesJ. M., & AhrensC. R. (submitted) Stereotypes and prejudice: the Australian experience. (Manuscript under review)
2.
DevineP. (1989) Stereotypes and prejudice: their automatic and controlled components. Journal of Personality and Social Psychology, 56, 5–18.
3.
HigginsE. T., KingG. A., & MavinG. H. (1982) Individual construct accessibility and subjective impressions and recall. Journal of Personality and Social Psychology, 43, 35–47.
4.
ParryG. (1983) A British version of the Attitudes Towards Women (AWS-B). British Journal of Social Psychology, 22, 261–263.
5.
SpenceJ. T., & HelmreichR. (1972) The Attitudes Towards Women Scale: an objective instrument to measure attitudes towards the rights and roles of women in contemporary society. JSAS Catalog of Selected Documents in Psychology, 2, 66.
6.
UnderwoodB. J., & SchulzR. W. (1960) Meaningfulness and verbal learning.Philadelphia, PA: Lippincott.
