37 men and 77 women completed the British version of Spence and Helmreich's 1972 Attitudes Towards Women Scale and also generated what they believed were cultural stereotypes of women. The number of stereotypes produced by individuals was positively correlated with scale scores (.43 and .15) for men and women. The most frequently generated stereotypes were also those produced earlier in the respondents’ protocols, indicating that the most generally available stereotypes in the culture are most accessible to respondents.
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