This study attempted to examine the mechanism of the impact of Addiction-Prone Personality (APP) on creative cognitive styles (idea generation, idea selection), especially to explore the mediating role of novelty seeking and the moderating role of depression tendency on the relationship between APP and creative cognitive styles. College students (N = 576, 79% female) participated in and completed measures of APP, idea generation and selection, novelty seeking, and depression tendency. Results showed that (1) APP was positively related with idea generation while negatively related with idea selection; (2) novelty seeking played a partial mediating role in the relationship between APP and idea generation and a suppressing effect between APP and idea selection; (3) depression tendency moderated the indirect relationship between APP and creative cognitive styles through novelty seeking. Therefore, APP has different indirect effects on idea generation and idea selection via novelty seeking. When there was a higher depression tendency, there was a stronger indirect effect. The study highlights the significant importance of the underlying processes between APP and creative cognitive styles and offers implications for rethinking the relationship between addiction and creativity.
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