This article examines the origins and development of one controversial campaign effort to assist the re-election of Mr Bill Rowling (Labour) as Prime Minister of New Zealand. The objectives, tactics, and strategy of the campaign are discussed, and then the campaign is described and analysed. It concludes that the campaign:
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References
1.
Exel, D. (October 20, 1975). Information Kit for Editors of Press, Radio and Television on the Citizens for Rowling Campaign.
2.
Jackson, K. (1975). Political Leadership and Succession in the New Zealand National Party. Political Science, 27: 1–23.
3.
Roberts, N. (1975). New Zealand Review. Australian Quarterly, June: 114–127.
4.
Wilkes, C. W. (1976). Television and Politics. Christchurch: M.A. Thesis in Sociology, University of Canterbury.
