Shiffrin (1970) has suggested that the primacy effect in the serial position curve is the result of the temporal distinctiveness of the initial items in the list. Given this assumption a pseudo-primacy effect should be observed in other parts of the list if distinctive cues are provided. The present experiments tested this prediction. The distinctive cues presented were a change from a male to a female reader (or vice versa) and a short pause in list presentation. Pseudo-primacy effects were produced and the shape of the serial position curve was changed to a significant degree.
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