Set for success in the market, biotechnology could fulfil several objectives of the European Union, notably those relating to health, agriculture, the environment, technological development and general business competitiveness. However, several factors hinderthis knowledge-based technology from realizing its potential in Europe, as is measured by the usual indicators of competitiveness. The reasons are examined through a bottom-up approach, starting from the management of biotechnology research and moving towards business strategy and the role of consumers and regulators. Agricultural biotechnology in Europe is characterized by excellence in research but unattractiveness to investors.
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