Abstract
This article begins by setting out the history of US trade relations with Europe and then goes on to examine the impact of the 1992 programme upon them, focusing on reciprocity, investment, procurement, standards, certification and the social dimension. However, it also draws attention to the fact that there are two clear camps, described as 'insiders' and 'outsiders', according to whether they are or are not closely involved with the EC already. The 'outsiders' are a continuing source of protectionist pressure. The article concludes with a discussion of US approaches to multinational as opposed to bilateral bargaining.
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