The content of 72 sex magazines is analysed and discussed. About 10 per cent had a strong sadomasochistic content and tended to be more expensive. Twenty-five per cent gave no indication that they were not for sale to minors. The majority were published in London or Surrey, with 35 per cent claiming a female editor. Over half invited reader participation with letters, and 9 had professional advisers. Nearly one fifth had contact advertisements. Some magazines tried to present a respectable front with a title, or sub-title, which conveyed the impression of a serious scientific publication.
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