Marketing Pastoral Counseling

Abstract

Identifies, suggests understandings, and illustrates applications of marketing principles as they relate to pastoral counseling services. Describes four approaches to marketing pastoral counseling—traditional, educational, marketing, and fund raising—and gives illustrations of each. A director of an established pastoral counseling center responds to the article in terms of “high density” and “low density” principles and suggests that strategies which emulate the medical model may need to be re-examined by contemporary pastoral counselors.