Book Review: Marketing in a Multicultural World: Ethnicity,Nationalism,and Cultural Identity

Boster James S. , ed. (1987), Intracultural Variation, American Behavioral Scientist, 31 (November/December). Newbury Park, CA: Sage Publications.

Hofstede Geert (1980), Culture's Consequences. London: Sage Publications.

Lynn Michael , Zinkhan George M. , and Harris Julie (1993), “Consumer Tipping: A Cross-Country Study,” Journal of Consumer Research, 20, 478–88.

McCracken Grant (1988), Culture and Consumption. Bloomington, IN: Indiana University Press.